Watch this video for the big reveal. Manage data collection and audience creation with rules-based, onboarded, algorithmic or folder traits. Audience Manager tutorials; Intro to Audience Manager. Up. This will add the Audience Manager “Module” (code) to the Analytics AppMeasurement. Configure trait expiration with the Time to Live (TTL) setting. How a DMP can change your business; Audience Manager - Overview of a. Create a data source for People-based Destinations. This tutorial walks you through the steps to create a source connector for Adobe Audience Manager to bring in Consumer Experience Event data into Platform using the user interface. Explore. Search. Adobe Experience Platform Segmentation Service: Allows you to build audiences from Real-Time Customer Profile data. Video offers a walkthrough of the User Interface and describes the various features. Quantity. Learn basic terms and concepts to get started in Adobe Audience Manager – including signals, traits, segments, and more, with this support video. How to get certified. Configuring an Algorithmic Model to Run and Create an Algorithmic Trait in Adobe Audience Manager. Create and manage traits in bulk with BAAAM. Configure trait expiration with the Time to Live (TTL) setting. You will also learn some best practices, as well as what can cause a low match rate. Adobe Campaign Classic V7 tutorials; Use a custom recipient table;. Leader. Audience Manager tutorials; Intro to Audience Manager. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Experience League. View again. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Developer. Measuring. Use Recency and Frequency in segments. js implementation. This. Hands-on Adobe Audience Manager Training Projects. Learn about role-based access control in Adobe Audience Manager and how to manage permissions at a group level. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Learn about Data Export Labels in Audience Manager. In this video, learn the basics of implementing Adobe Audience Manager when using a tag management solution. Measuring. With Trait Recommendations, when you build or edit a segment in Segments, you get recommendations on additional traits you can include, that are similar to the traits in the segment rule. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning options. A segment (or an audience) is a set of users who share common attributes. Integrating Adobe Analytics and Adobe Audience Manager is nice and easy, especially when using Launch by Adobe. Audience Manager tutorials; Intro to Audience Manager. For more information, visit the documentation. This video walks you through the concepts and steps to create a People-Based Destination to LinkedIn. Measuring ROI in a. Audience Manager tutorials; Intro to Audience Manager. Highlighted are the following use cases: Implement via Adobe Experience Platform tags (formerly, Launch) when also using Adobe Analytics. Understand numbers in the Trait graph. Create a conversion trait in Audience Manager; Audience Manager tutorials; GDPR Readiness Guidance for Audience Manager Customers (Data Controllers) Segment Details Page; Customer tips - trait and segment best practices; Section 2: Trait creation. 20%. In this video, you learn why and how to use the Experience Cloud ID Service setCustomerIDs () method to ingest and hash an email address, and to use it as a declared ID. Developer. You can also find additional videos regarding People-based Destinations HERE. g. Learn how to use built-in and custom tables on the Signals Dashboard in Data Explorer. Configure trait expiration with the Time to Live (TTL) setting. Learn how to use Adobe Audience Manager to collect commercially relevant information about site visitors and create marketable segments. Use code view when building segments. Create a schema using the Schema Editor. Go to Extensions > Installed and click to configure the Analytics extension. New features, fixes, and updates in Experience Manager. Sign In. This video walks through mapping segments to a device-based destination, also known as a. Explore the scenarios in which profile merge rules can be used. Tutorials. Learn the functionality of Audience Manager as a Data Management Platform (DMP). Global device ID validation. Measuring. Audience Manager tutorials; Intro to Audience Manager. If you are a beginner and wish to build your career in a top CMS tool or you may already be working on AEM and wish to build advanced skills you, can check out our AEM 6. iDFA, GAID, Roku ID) have formatting standards that must be met in order to be usable in the digital advertising ecosystem. Search. Audience Manager tutorials; Intro to Audience Manager. Audience Manager tutorials; Intro to Audience Manager. Create a trait taxonomy. Learn how Audience Manager powers the customer journey. You can see a list of available server-to-server destination partners in the Audience Manager Device-based Destinations documentation. Format and ingest file-based data. Measuring. Audience Manager tutorials; Intro to Audience Manager. Create a schema using the Schema Editor. Learn the basics of implementing Adobe Audience Manager when using a tag management solution. Audience Manager tutorials; Intro to Audience Manager. In this video you will learn how to create a first-party look-alike model, so that you can find more of your own visitors who look like your converters. For more information, please see the Audience Manager source connector documentation. Audience Manager tutorials; Intro to Audience Manager. Measuring ROI in a Customer Suppression. In this video we walk through the steps, including tips and tricks, of creating a Data Source in Audience Manager that you can use for data coming in live from an analytics solution like Adobe Analytics. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Understand numbers in the Segment graph. Below are some existing videos and tutorials that can help you learn about Real-time Customer Data Platform. Create onboarded traits. Learn how to set up the permission groups and add users to them. Measuring. Experience League. Reporting second and third-party data usage in Audience Marketplace at the segment level. As you walk through the steps in the interface, you will set up the following: Create and name your Audience Lab test. Adobe Experience Manager. The overlap between each circle represents the different types of addressable. Audience Manager helps you bring your audience data assets together, making it easy to collect commercially relevant information about site visitors. Varun works primarily on Audience Manager, Adobe Analytics and AEP projects which involve data discovery,. Up Next: Using the Unused Signals Report in Adobe Audience Manager | Back to Audience Manager Learn . Adobe Audience Manager Documentation. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager. This tutorial applies if you have both AAM and Adobe Analytics, and you send hits from the page to AAM using DIL (Data Integration Library) code, and you also send hits from the page to Adobe Analytics. Feel free to explore other videos and tutorials around these to learn more about Platform. Topics: Overview. In instances where consent is needed for certain marketing activities, Audience Manager customers must determine the scope and, and whether certain consents need to be refreshed to be able to continue using data going forward. Signals, Traits, and Segments; Segments: Purpose, Composition, and Rules Follow the steps in this tutorial to forward Analytics data to Audience Manager instead of having the Audience Manager Data Integration Library (DIL) code send a pixel from the page. Audience URL targeting. A collection of videos and tutorials for Adobe Analytics. Welcome to your new, more efficient workflow!Learn how to migrate your site's Audience Manager (AAM) implementation from client-side DIL to server-side forwarding. Implement Adobe Audience Manager using different methodologies; Create segments; Activate audience segments across different Adobe and non-Adobe cloud solutions; Generate and analyze different reports within Audience Manager; Understand data collection strategies; Exam objectives and scope. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Create a source connection with Adobe Audience Manager. Audience Manager tutorials; Intro to Audience Manager. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. In day-to-day work in Audience Manager, you might need to quickly find out if a trait has been created from a specific key/value pair. Search. This video discusses 1st-party offline data ingestion into Real-time Customer Data Platform (Real-time CDP) for those who have been using Adobe Audience Manager. Create a conversion trait. In this integration video, learn how to use the Audience Manager data connector to bring traits and segments from AAM into the Platform and combine them with other rich data. Use Recency and Frequency in segments. Some of your traits are based on conversions on your site. Learn how and where to set Data Export Controls and Data Export Labels, to work in tandem to this end. In this Audience Manager example, you use a Direct Call rule in Platform tags to trigger the hit going into Audience. In this video, you learn why and how to use the Experience Cloud ID Service setCustomerIDs () method to ingest and hash an email address, and to use it as a declared ID. Signals, Traits, and Segments; Segments: Purpose, Composition, and RulesFollow the steps in this tutorial to forward Analytics data to Audience Manager instead of having the Audience Manager Data Integration Library (DIL) code send a pixel from the page. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Measuring ROI in a Customer Suppression. Use code view when building segments. Audience Manager tutorials; Intro to Audience Manager. Customer tips - trait and segment best practices. Bookmark the links for learning Audience Manager basics from experts. This video shows Audience Manager users the concepts regarding bringing Web site data into Real-time Customer Data Platform (Real-time CDP), and includes a high-level touch on where the Audience Manager Data Connector fits, as well as how the data can move from the Web site directly through the Web SDK into Real-time CDP. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Use the search field at the top of the page if you know what you are looking for. As you walk through the steps in the interface, you will set up the following: Create and name your Audience Lab test. Audience Manager tutorials; Intro to Audience Manager. Tips include topics such as: Aligning and communicating with stakeholders. Map segments to a device-based destination. Measuring. Measuring. Import segments from Adobe Analytics into Audience Manager. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning options. Measuring ROI in a Customer Suppression. Use Data Explorer to create retroactive traits and segments. User. Measuring ROI in a. Use Audience Lab to choose a DSP. For a video regarding file naming and importing, click HERE. Topics: Set up Google Ad Manager as a destination and send Audience Manager segment data to that platform. In addition to having this bulk upload tool to simplify and save time reporting your data usage, customers purchasing second-party or third-party data from Audience Marketplace benefit from an improved cost attribution policy. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. This tutorial walks you through the steps to create a source connector for Adobe Audience Manager to bring in Consumer Experience Event data into Platform using the user interface. Admin. Understand numbers in the Trait graph. Audience Manager tutorials; Intro to Audience Manager. Adobe Experience Platform is developed under an “API first” philosophy. For customers using Adobe Analytics: Audience Manager does not allow you to delete data sources created automatically from your Analytics report suites. Measuring. This means that, instead of your page sending two hits (one to Analytics and one to Audience Manager), it can send a hit to Analytics, and Analytics will forward that data to Audience Manager. Build a segment to suppress ads to customers. They have been listed in this order on purpose, as you work your way through the flow/process of setting up People-based Destinations: People-based Destinations Data Flow. Measuring ROI in a. Implement via Adobe Experience Platform tags when not using Adobe Analytics. Measuring. Measuring ROI in a. The Catalog. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Now viewing. DetailsCreating an Audience Lab test is easy, and can be done in only a few minutes, which is shown by the video above. Trait Storage. This is referring to “client-side” DIL implementation, not server-side forwarding of Adobe Analytics data, and will cover DTM, Launch by Adobe, and implementations with no Adobe tag manager. Discount. Check the box to Automatically share Analytics Data with Audience Manager. More tutorials. ”. Understanding the XDM system & Experience Data Model. Walk through the fields in the UI to create a segment in Audience Manager. Introducing Adobe Real-Time CDP, the advanced. 0 or later. User Guide Tutorials Creating a Destination and Add Segments for Audience Targeting in Adobe Audience Manager. Audience Manager tutorials; Intro to Audience Manager. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Audience Manager tutorials; Intro to Audience Manager. Experience League. This user guide contains videos and tutorials helping you maximize your value from AEM. Format and ingest file-based data. Data collection components include the Data Collection Servers, the DIL API, inbound server-to-server data transfers, and log files. Use code view when building segments. CCustomer tips - trait and segment best practices | Adobe Audience Manager. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. For. Vendors maintain their spot on the list. Adobe Audience Manager Adobe Analytics; Pros: Immediate response, familiar workflow for Target users: Easiest way to use Analytics variables directly from the page: External syndication, advanced segmentation, look-a-like audiences, cross-device profile merging: Advanced segmentation, A4T reporting audiences: Cons: Can require. A collection of videos and tutorials for Adobe Analytics. Experience Cloud Advocates. Adobe Audience Manager Adobe Analytics; Pros: Immediate response, familiar workflow for Target users: Easiest way to use Analytics variables directly from the page: External syndication, advanced segmentation, look-a-like audiences, cross-device profile merging: Advanced segmentation, A4T reporting audiences: Cons: Can require profile scripting Audience Manager tutorials; Intro to Audience Manager. Measuring. To help you understand this concept, take a look at the illustration below. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Learn how to use Adobe Audience Manager to collect commercially relevant information about site visitors and create marketable segments. Data Export Labels give you a mechanism in Audience Manager to control the flow of different data types/sources, so that you can meet your privacy requirements. Measuring. Create a conversion trait. Products Adobe Audience Manager ADOBE AUDIENCE MANAGER Data management is changing. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. This technical documentation guide provides self-help assistance for Audience Manager - an industry-leading service for online audience data management. These videos will help you get through the basics of Audience Manager. Experience LeagueAudience Manager tutorials; Intro to Audience Manager. Audience Manager tutorials; Intro to Audience Manager. Using Platform APIs, you can programmatically perform basic CRUD (Create, Read, Update, Delete) operations against data, such as configuring computed attributes, accessing data/entities, exporting data, deleting unneeded data or batches, and more. You can also find details. It can be helpful in many ways - frequency management to drive media efficiency, personalisation across channels instead of silos, centralising data from multiple data silos - online & offline, identity management to target specific users instead of devices, AI & ML capabilities for driving operational efficiency, leveraging data outside your. Admin. Audience Manager tutorials; Intro to Audience Manager. Measuring. Create schemas. Choose a data source when creating traits. Example segment data that can be shared includes: demographic data from 3rd-party data providers, campaign data from ad servers (such as offsite. Adobe Experience Manager (AEM) is the leading experience management platform. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Use the Signals Dashboard to quickly view top available signals. Audience Manager tutorials; Intro to Audience Manager. Go to Extensions > Installed and click to configure the Analytics extension. Measuring ROI in a Customer Suppression. Learn tips for creating onboarded traits in Audience Manager. Advertising DSP customers with Adobe Audience Manager can use Audience Manager event pixels to capture impression-level data and click-level data from DSP campaigns. Data activation. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. In this video, you learn why and how to use the Experience Cloud ID Service setCustomerIDs () method to ingest and hash an email address, and to use it as a declared ID. Configure trait expiration with the Time to Live (TTL) setting. Understand the key challenges with cross channel personalization and how Adobe Audience Manager powers the customer journey. Example segment data that can be shared includes: demographic data from 3rd-party data providers, campaign data from ad servers (such as offsite impressions), and. 08/21/2017. We will also see the reports that show the results of the model. Sign In. For example, Adobe Audience Manager’s vendor number on this list is 565. Audience Manager tutorials; Intro to Audience Manager. This will add the Audience Manager “Module” (code) to the Analytics AppMeasurement. Understand the match rate interface. Previous page. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Fundamentals of Adobe Audience Manager (formerly known as Organize and Build Audience Profiles in AAM) is a 1-day instructor-led classroom and virtual course. Traits and segments. These signals enable various DSP use cases, such as more advanced. Configure trait expiration with Time-to-Live (TTL) One of the settings when creating traits is the Time to Live (TTL) setting, which is an expiration of membership in the trait if you don’t re-qualify within the specified period of time. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Intermediate. Learn how and where to set Data Export Controls and Data Export Labels, to work in tandem to this end. Experience LeagueLeader. Adobe Audience Manager learning resources. Intro to Audience Manager. Plan trait creation from Analytics data. , gender, color, price). Learn the process of creating destinations in Adobe Audience Manager. This video discusses the different destination types and where they are located in Real-time CDP. You will also learn some best practices, as well as what can cause a low match rate. Experience League. Map segments to a device-based destination. Use data export labels to control data flow. Find out how to control who gets to see and work with assets, including traits, segments, destinations, and models. Measuring ROI in a. Understand cross-device metrics in Audience Manager. Below are some existing videos and tutorials that can help you learn about Real-time Customer Data Platform. This video shows how to see and set this feature. The real power of Audience Manager’s Look-alike Modeling comes when you seek to expand your baseline audience against a quality, brand new set of users from second-party and third-party data sources. This video walks you through the different types of destinations in Adobe Audience Manager, and gives examples of when you would use each one. This tutorial applies to you if you have both Adobe Audience Manager (AAM) and Adobe Analytics, and you are currently sending a hit from the page to AAM using DIL (Data Integration Library) code, and also sending a hit from the page to Adobe Analytics. A collection of videos and tutorials for Adobe Analytics. Implement via Adobe Experience Platform tags when not using Adobe Analytics. Up next. The event pixels don’t capture events that occur in cookie-less environments, such. To enable SSF in tags. Understand the match rate interface. Learn basic terms and concepts to get started in Adobe Audience Manager – including signals, traits, segments, and more, with this support video. Customer Journey Analytics is Adobe’s next-generation Analytics solution that lets you use the power of Analysis Workspace with data from Adobe Experience Platform. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. This technical documentation guide provides self-help assistance for Audience Manager - an industry-leading service for online audience data management. Go to tutorials Community Audience Manager community Connect with Audience. If the Adobe Audience Manager extension is not yet installed, open your property, then select Extensions > Catalog, hover over the Adobe Audience Manager extension, and select Install. Use filters and recommendations to choose third-party data in Audience Marketplace. This video walks Audience Manager users through the data governance functionality in Real-time Customer Data Platform, comparing it to what was available in Audience Manager. Implement via Adobe Experience Platform tags when not using Adobe Analytics. Leader. Audience Manager tutorials Staff Picks highlights some of our favorite content Explore the content by topic and subtopic in the left navigation Use the search. 08/21/2017. Highlighted are the following use cases: Implement via Adobe Experience Platform tags (formerly, Launch) when also using Adobe Analytics. Created for: Beginner. Experience Platform enables organizations to centralize and standardize customer data and content from any system and apply data science and machine learning to. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. When you want to bring your 1st party CRM data into Audience Manager to better target your customers, you need to first create a cross-device data source to store the CRM IDs and data. You can see a list of available server-to-server destination partners in the Audience Manager Device-based Destinations documentation. Measuring. Experience League. A collection of videos and tutorials for Adobe Analytics. This video walks you through the different types of destinations in Adobe Audience Manager, and gives examples of when you would use each one. Unsubscribe from all Audience Marketplace data feeds. Audience Manager offers you tools to help support your ability to obtain the required consents from. User. No. In Audience Manager, device-based destinations are also called server-to-server destinations. Leader. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Learn how to migrate your site's Audience Manager (AAM) implementation from client-side DIL to server-side forwarding. Learn how to set up the permission groups and add users to them. To enable SSF in tags. Furthermore, Audience Manager offers easy tag deployment and management with robust data. Transcript. In this video we identify four common Audience Manager use cases, and describe the best practices associated with them. The value is a variable related to the constant (e. You can also find details about how to serve targeted advertising and content to the right audience. More tutorials. To enable SSF in tags. Create a trait taxonomy. This section is designed to help business teams, project managers, and technology managers understand the Audience Manager implementation process. Search. To enable SSF in tags. Audience Manager tutorials; Intro to Audience Manager. Experience League. This video goes over some of the main options and shows you where to get more information. Today, customers and partners can upload IDs to our Global data sources in any format without being notified of whether the ID is properly formatted. Audience Manager tutorials; Intro to Audience Manager. Quick links. If that number in the list has a “1”, then Audience Manager can do the approved purposes from the front of the list. Adobe Audience Manager learning resources. Choose one of your segments as the “base segment,” which is the audience segment that will be split across. Audience Manager tutorials; Intro to Audience Manager. Campaign Standard. For more information, visit the documentation. User. Up Next: Configuring an Algorithmic Model to Run and Create an Algorithmic Trait in Adobe Audience Manager | Back to Audience Manager Learn. These rules let you build audience groups based on site visitor attributes such as: Behavior; Demographics (age, gender, income, etc. Leader. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. This technical documentation guide provides self-help assistance for Audience Manager - an industry-leading service for online audience data management. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Create a data source for Analytics data. Audience Manager tutorials; Intro to Audience Manager. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. With Adobe Audience Manager you can create and share audiences across the Marketing Cloud, enrich audiences for cross-channel strategies, apply look alike modeling as well as data governance. Traits and segments. Migrate your site’s AAM implementation from client-side DIL to server-side forwarding. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization.